C/O Berlin Foundation
PROJECT Visual Identity DESIGN Strategy / Over All Concept / Logo / Printing Materials / Exhibitions / Campaigns / Books CLIENT C/O Berlin Foundation, Berlin / Germany

A clear identity. For the diversity of images.

C/O Berlin’s design follows a simple idea: to give photography space. A distinctive wordmark and the consistent reduction to black and white create an unmistakable framework. The design recedes so that the art can come to the fore. At the same time, it brings exhibitions, publications and events together through a shared visual language. Photography, architecture and design have shaped the institution from the very beginning. C/O Berlin was founded in 2000 by photographer Stephan Erfurt, architect Ingo Pott and designer Marc Naroska. As a non-profit foundation, the exhibition venue for photography and visual media presents the work of renowned artists, supports emerging talent and opens up new ways of engaging with our visual culture. The visual identity brings this diverse programme together without making its individual formats uniform. Artist Talks, Panel Discussions, Film Screenings and guided tours make C/O Berlin a place of encounter. Here, images are not only viewed, but discussed, questioned and read in new ways. Supporting new perspectives is integral to the institution’s identity. Each year, the C/O Berlin Talent Award recognises a tandem of an artist and a theorist aged 35 or under, bringing artistic practice and theoretical reflection together. C/O Berlin Education extends this dialogue through active participation and making. Its Junior, Teens, Adults and Perspectives formats offer opportunities to explore photography, film and design in a professional setting – and to develop ideas of one’s own through experimentation and play. The result is an identity that provides orientation while remaining open. A strong brand that places not itself, but the images and the people, at the centre.