PROJECT Visual Identity DESIGN Concept / Logo / Communication Materials / Signage / Website / Boards CLIENT Kitepower El Gouna / Egypt
Kitepower El Gouna is one of the first kite-surfing schools on the Red Sea in Egypt. The area has an excellent infrastructure and, thanks to its geographical location, consistent wind conditions. The schools offers certified classes for all skill levels from beginners to professionals, equipment storage and repair, and a launching, landing and rescue service. The visual identity is based on a stylised windsock and a combination of the letters »K« and »P«. The use of black-and-white photos will also attract attention to printed materials and adverts in generally »colourful« specialist kite magazines.