
RELAQZ Selfcare
PROJECT Visual Identity DESIGN Concept / Corporate design / Packaging / Business documents CLIENT RELAQZ, Hamburg
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Inspired by Kintsugi
Life leaves its mark. Some marks are visible, others accompany us quietly. RELAQZ stands for a conscious approach to these changes. The basis for the design of the cosmetics brand's image is based on the Japanese art of Kintsugi. Here, true beauty lies in imperfection. Broken items are repaired with care. The breaks are refined with gold. The cracks are not concealed, but deliberately emphasized as part of the story.



