PROJECT Visual Identity DESIGN Concept / Communication Materials / Campaigns / Signage / Exhibitions CLIENT Museum Folkwang, Essen / Germany
The Museum Folkwang is one of the most renowned German art museums with outstanding collections of 19th-century painting and sculpture, classical modernism, post-1945 art and photography, which since 1979 has existed as a separate department. In 2010, the museum's old building, completed by a design by David Chipperfield, was opened. Naroska was commissioned with the new development of the corporate design at the beginning of the year. The first exhibition with the new appearance is the new presentation of the collection entitled "New Worlds - The Discovery of the Collection". The appearance receives its recognizability through the idiosyncratic use of typography. The basis for this is the font family Basetica medium, which is used in all applications.