60 Years of the Berlin Wall
PROJECT Visual Identity DESIGN Exhibition / Campaign / Advertisements / Documentation CIENT Kultur Projekte, Berlin / Germany

A City as a Place of Remembrance

To mark the 60th anniversary of the construction of the Berlin Wall, the city became an exhibition space. At more than 300 locations, historical images recalled the division of Berlin and commemorated the 140 people who lost their lives at the Wall. The public exhibition brought remembrance into everyday life: not concentrated at a single site, but spread across the city whose history it told. At the heart of the visual identity was a wordmark that brought together two dimensions of the city’s division. It evoked both the Wall as a physical boundary and the period during which it divided Berlin. The length of the mark became a defining design element – an expression of both spatial extent and duration. Rather than a fixed form, the result was a variable system. The wordmark could take on different lengths, adapting to individual formats and applications. This flexibility was integral to the concept: the mark could respond to different design requirements while remaining a consistent, recognisable signature for the exhibition. This gave the exhibition a coherent visual identity across the city. The design provided a shared framework for the historical images, translating the exhibition’s subject into a distinctive graphic language. A mark that spoke of division became a unifying element, connecting the places of remembrance.